In case you haven’t heard, this weekend marks the first annual Small Business Saturday, the small business community’s answer to Black Friday and Cyber Monday. Just as consumers flock to malls on Black Friday and hunt for bargains online on Cyber Monday, small businesses everywhere are hoping they’ll see some extra traffic the Saturday after Thanksgiving this year.
To encourage consumers to participate, American Express is offering cardholders a $25 credit if they shop at a small business on Saturday, November 27, 2010. The campaign is picking up quite a bit of steam around the country and I hope Woodstock joins in the buzz. On Facebook, over 1 Million people currently like the Small Business Saturday fan page, which makes it one of the hottest pages ever on Facebook.
More About the Movement
How can I get involved in Small Business Saturday?
There are a number of ways for you to get involved. First and foremost, it’s about helping raise awareness about the importance of small business to our communities. For example, you can visit www.facebook.com/smallbusinesssaturday where you can “like” Small Business Saturday and syndicate news feeds about the day to your personal, virtual networks. There, you can also spread the word about the day and your favorite businesses by giving a shout-out to your favorite local shops and restaurants via Facebook and Twitter.
You can also support Small Business Saturday by patronizing the local, independently owned small businesses in your neighborhood. That could mean anything from having dinner on your way home from the mall during the holiday shopping season or reserving a part of your holiday gift budget to spend at a local small business.
And if you’re an American Express Cardmember, you’re eligible to earn a $25 statement credit on any purchase of at least $25 on Small Business Saturday at any locally owned independent small businesses that accept American Express. You can redeem this offer by registering your American Express Cards at SmallBusinessSaturday.com/Enroll. Terms apply, available here www.facebook.com/SmallBusinessSaturday.
I’m a small business owner. How can I get involved in Small Business Saturday?
Small Business Saturday can provide business owners with marketing opportunities that can help increase demand for your products and services.
For example, business owners who sign up at www.facebook.com/SmallBusinessSaturday will receive a $100 Facebook advertising credit to help build online buzz and drive customers to spend at their businesses on Small Business Saturday. Supplies of advertising inventory for this offer are limited so sign up now. See complete details here www.facebook.com/SmallBusinessSaturday.
You can also download promotional materials and a number of social media tools to promote your business on the inaugural Small Business Saturday this November 27th.
Why should I get involved in Small Business Saturday?
The goal of Small Business Saturday is to inspire you to support the local small businesses that mean the most to you. Supporting small business is all about supporting our communities.
Small business is the heartbeat of local communities and the engine of the US economy. Over the past two decades, small businesses created 65 percent of net new jobs. In addition, for every $100 spent in locally owned independent stores, $68 returns to the community through taxes, payroll, and other expenditures.
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